Paid Search, Display Advertising and Media Planning |
Cirrus Media provides paid search services for Search and Display Networks through PPC ads, custom tailored to include text and display creative.
"PPC" or pay-per-click advertising is defined as “The pricing structure used by some online channels
to charge an advertiser each time a user clicks on the advertiser's ad” (from Google AdWords).
Our Approach to Paid Advertising
Creating and managing a paid search campaign is all about data - but it also requires that we acquire a deep understanding of your business and your customer. We test and refine and work intelligently in our pursuit of not just the biggest numbers, but the best visitors, the ones who will convert and provide you with a measurable return on your investment.
We start by learning as much as we can about your business. Once we understand who you are trying to reach, and what your business offers, we can create a customized plan that will ensure that your advertising will be in front of those who are most likely to convert into customers.
Search ads are shown to people at the very moment that they are proactively seeking to answer a question or fulfill a need. Ads appear when the terms being searched for are relevant to the particular keywords being targeted in the PPC ad copy. These ads in turn bring the searcher to your website.
The visitor is then shown content on your site that will help to fulfill the need they expressed by performing their initial search. The next step is to make sure this visitor is interested in your product or service. Your site must provide a strong sense that your company will be able to help them fulfill their need. They must be convinced to spend the time to give you their information. They may be asked to fill out a contact form, purchase a product online, or read more about your company via a white paper - the possibilities are many.
The last step, the conversion, is where a lot of advertisers lose the money they have just spent on the click. We believe it is our job to make sure you are not wasting that click. We help you create a funnel that works so that you are not simply paying for a click - you are paying for a sale or some other desirable, measurable action.
Our services can target users of:
Google - text and display
Bing and Yahoo - text and display
Facebook, including real-time ads
The entire universe of managed placements, both display and text
"Hit a Home Run with all of Cirrus Media's Services"
Cirrus Media utilizes SEO, PPC and Social Media to integrate together to maximize ROI and improve your website to reach your desired target audience.
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SEO